Apply to join Master Shopkeepers, our peer group and coaching program for B&M Store Owners! 

The Lab for Master Shopkeepers


31 Modules

START HERE #1: Onboarding and Membership Terms + Payment Portal

Get your onboarding steps, membership terms, payment information and answers to common questions here. You'll find the exact same information under GUIDE #1 in the MSK Facebook Group.

START HERE #2: Shopkeeper Stages (Blueprints + Replays)

Explore the 6 stages of shopkeeping, identify your current stage, and download a concise 4-page 'Blueprint'. Each blueprint points you to essential resources and lessons in The Lab to help you grow to the next stage of business.

BUSINESS TRENDS

This module features a curated selection of podcast episodes and articles to keep you informed about evolving industry and small business trends.

BUYING (WHOLESALE)

This module teaches retail store owners the fundamentals of buying wholesale, including strategies for attending markets, buying schedules, how to negotiate terms, and make profitable purchasing decisions.

CEO TIME: WORKSHEETS + PLANNING RESOURCES

This module is designed to help you work ON your business, not just IN it. The resources provided will enhance efficiency, guide your planning, and keep your business on track. Note: If you have the digital planner or workbook, some worksheets may overlap, but not all.

ECOMMERCE, POS SYSTEMS + TECHNOLOGY

Find lessons to help you navigate and setup Point of Sale systems, websites, e-commerce and technology. In this module you'll also learn about omnichannel retail and discover additional software and tools that can be helpful to retailers.

EVENTS + WORKSHOPS

This module provides practical tips and strategies for hosting engaging workshops in your retail store or online, helping you attract and retain customers. 

GENERAL BUSINESS

This module offers a curated series of general business podcast episodes and lessons designed to provide retail store owners with foundational knowledge and practical strategies for running a successful business.

LEADERSHIP

This module empowers independent retailers to transition from each phase of leadership: from delegating (in Stages 1-3) to managing daily operations (stage 4) to leading their teams with vision and purpose (stages 5-6).

MAKING + SELLING (YOUR OWN PRODUCTS)

This module provides retail store owners who create their own products with key strategies for pricing, production planning, and wholesaling, while balancing the demands of both running a store and maintaining a handmade product line.

MARKETING - OTHER

This module explores a variety of marketing strategies outside of social media, offering lessons on email marketing, content marketing, loyalty programs, and other forms of marketing to get more foot traffic into your store. 

MARKETING - SOCIAL MEDIA

This module focuses exclusively on social media marketing, providing in-depth lessons on platform-specific strategies, content creation, audience engagement, and analytics. Retailers will learn how to leverage social media to build brand awareness, foster community, and drive sales effectively.

MERCHANDISING + STORE LAYOUT

This module delves into the principles of effective merchandising and store layout, including lessons on elements of a great cash wrap, tips for a visually appealing store, buildout + store design, window displays and more.

SELLING

This module teaches retail store owners effective sales techniques, from building customer relationships and enhancing in-store experiences to creating compelling product displays, helping them boost conversions and increase overall sales.

STORE SERVICES

This module explores how brick-and-mortar store owners can diversify their business by offering services in addition to selling products, enhancing customer experience and boosting revenue.

TIME MANAGEMENT

This module equips retail store owners with practical time management techniques to streamline daily operations, prioritize tasks, and create a balanced work-life routine, helping them increase productivity without sacrificing personal well-being.

SUPPORTING CONTENT: STORE INTENSIVE CASE STUDIES

This module explains store intensives, a hands-on experience that helps retailers optimize their operations. Downloadable case studies highlight real stores’ transformations and offer valuable insights and lessons for group members to apply in their businesses.

SUPPORTING CONTENT: SHOPKEEPER STORIES (PODCAST EPISODES)

This supporting content provides you with an opportunity to listen to group members share their retail stories and journeys in shopkeeping. Looking for inspiration and relatable stories? These episodes can be incredibly impactful!

SPECIAL SERIES (2020): REOPEN WITH CONFIDENCE (COVID 19 SERIES)

The "Reopen with Confidence" series was created during the COVID-19 pandemic, when many shopkeepers were forced to close due to mandated shutdowns. This series aimed to help store owners generate revenue, prepare for reopening, and address mindset challenges, offering valuable lessons that remain relevant even outside of a pandemic.

Modules for this product 31
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