Get your onboarding steps, membership terms, payment information and answers to common questions here. You'll find the exact same information under GUIDE #1 in the MSK Facebook Group.

Explore the 6 stages of shopkeeping, identify your current stage, and download a concise 4-page 'Blueprint'. Each blueprint points you to essential resources and lessons in The Lab to help you grow to the next stage of business.

This module features a curated selection of podcast episodes and articles to keep you informed about evolving industry and small business trends.

This module teaches retail store owners the fundamentals of buying wholesale, including strategies for attending markets, buying schedules, how to negotiate terms, and make profitable purchasing decisions.

From calculating key metrics to determining optimal starting inventory, these tools streamline your decision-making process, ensuring your store operates efficiently and effectively. 

This module is designed to help you work ON your business, not just IN it. The resources provided will enhance efficiency, guide your planning, and keep your business on track. Note: If you have the digital planner or workbook, some worksheets may overlap, but not all.

Find lessons to help you navigate and setup Point of Sale systems, websites, e-commerce and technology. In this module you'll also learn about omnichannel retail and discover additional software and tools that can be helpful to retailers.

This module provides practical tips and strategies for hosting engaging workshops in your retail store or online, helping you attract and retain customers. 

This module offers simple tips on bookkeeping, bartering, and taxes for retail businesses. Learn how to keep your finances in order, understand reports, handle bartering, and prepare for tax time with ease.

This module provides lessons and tools to ensure your business remains financially healthy and can thrive even in challenging times, help you maintain a positive cash flow, and drive sustainable growth.

This module equips retail store owners with crucial metrics to track and improve business performance. Learn to use key indicators like sales per square foot and inventory turnover to make data-driven decisions.

This module offers a curated series of general business podcast episodes and lessons designed to provide retail store owners with foundational knowledge and practical strategies for running a successful business.

This module equips independent retail store owners with essential hiring tools, including templates, workbooks, job descriptions and more to help you streamline the hiring process and secure the right talent.

This module provides store owners with tools for effective management, covering key areas such as an employee handbook template, helpful policies, an onboarding plan and more to support managing a team.

This module will teach you how to set up effective inventory management, highlighting its importance and key metrics to ensure balanced and efficient stock flow. Learn to optimize stock levels and improve cash flow with practical strategies.

This module empowers independent retailers to transition from each phase of leadership: from delegating (in Stages 1-3) to managing daily operations (stage 4) to leading their teams with vision and purpose (stages 5-6).

This module provides retail store owners who create their own products with key strategies for pricing, production planning, and wholesaling, while balancing the demands of both running a store and maintaining a handmade product line.

This module explores a variety of marketing strategies outside of social media, offering lessons on email marketing, content marketing, loyalty programs, and other forms of marketing to get more foot traffic into your store. 

This module focuses exclusively on social media marketing, providing in-depth lessons on platform-specific strategies, content creation, audience engagement, and analytics. Retailers will learn how to leverage social media to build brand awareness, foster community, and drive sales effectively.

This module delves into the principles of effective merchandising and store layout, including lessons on elements of a great cash wrap, tips for a visually appealing store, buildout + store design, window displays and more.

This module focuses on cultivating a resilient and growth-oriented mindset for retail store owners, helping them navigate challenges and seize opportunities in their business. 

This module provides retail store owners with essential strategies for streamlining daily operations, improving efficiency, and maintaining smooth business workflows. 

This module teaches retail store owners effective sales techniques, from building customer relationships and enhancing in-store experiences to creating compelling product displays, helping them boost conversions and increase overall sales.

This module explores how brick-and-mortar store owners can diversify their business by offering services in addition to selling products, enhancing customer experience and boosting revenue.

This module equips retail store owners with practical time management techniques to streamline daily operations, prioritize tasks, and create a balanced work-life routine, helping them increase productivity without sacrificing personal well-being.

This module provides vendor and consignment shop owners with strategies to effectively manage consignor and vendor relationships and create systems for efficiency and consistency.

This module explains store intensives, a hands-on experience that helps retailers optimize their operations. Downloadable case studies highlight real stores’ transformations and offer valuable insights and lessons for group members to apply in their businesses.

MSK features over 25 types of retail stores and business models. Subgroup calls allow members to connect with others offering similar products or services. Access all past subgroup calls in this module.

This supporting content provides you with an opportunity to listen to group members share their retail stories and journeys in shopkeeping. Looking for inspiration and relatable stories? These episodes can be incredibly impactful!

This module contains lessons from a challenge I taught in 2021 to help group members to start tracking metrics, setup systems, and monitor the health of their store.

The "Reopen with Confidence" series was created during the COVID-19 pandemic, when many shopkeepers were forced to close due to mandated shutdowns. This series aimed to help store owners generate revenue, prepare for reopening, and address mindset challenges, offering valuable lessons that remain relevant even outside of a pandemic.