1 What is the Shopkeeper's Academy? 2 Copyright Protection Policy + Legal Disclaimer 3 What are Savvy Shopkeeper's terms and policies? 4 How To Navigate the Shopkeepers Academy 5 What are EPs in the Academy? 6 Who is Kathy Cruz? 7 What is the Savvy Shopkeeper Retail Podcast? 8 What software/tools does Kathy recommend for shopkeepers? 9 How can I unsubscribe from Savvy Shopkeeper emails? 10 How can I cancel my Master Shopkeepers membership? 11 I have other questions, what can I do? 12 Master Shopkeepers - Social Media Accounts 13 New Group Member Call (Watch the replay)

1 PODCAST EPISODE: Ep. 119 Where are You on Your Shopkeeper Journey? (Take the Quiz!) 2 RETAIL CEO (Stage 5) Group Call May 2022 3 GROWING RETAILER (Stage 4): Group Call July 2022 4 PROFITABLE PLANNER (Stage 3) Group Call Oct 2022 5 SAVVY STARTER & ASPIRING SHOPKEEPER (Stages 1 + 2) Group Call November 2022

1 How Retailers Can Promote The "Shop Local" Movement {July is National Independent Retailer Month} 2 11 Ways To Make Your Shop More Eco-Friendly 3 Small Business Trends for Independent Retailers in 2019 4 Holiday 2019 Trends at AmericasMart 5 July Is Independent Retailer Month 6 PODCAST EPISODE: Ep. 146 Eight Things Independent Retailers Can Expect in 2023 7 PODCAST EPISODE: Ep. 98 10 Things Retailers Can Expect in 2022 8 PODCAST EPISODE: Ep. 69 Results from the 2021 Savvy Shopkeeper Survey 9 PODCAST EPISODE: Ep. 60 What Made 2020 Successful for Independent Retailers 10 PODCAST EPISODE: Ep. 54 What Retailers Missed & Wished For in 2020 11 PODCAST EPISODE: Ep. 52 10 Intriguing Retail Trends for Small Shop Owners to Watch in 2021 12 PODCAST EPISODE: Ep 18 My 10 Favorite Retail and Business Podcasts 13 PODCAST EPISODE: Ep 13 What Made 2019 Successful for Independent Retailers 14 PODCAST EPISODE: Ep. 8 Are You Ready For Retail’s Mega Holiday Weekend?

1 Rent to Sales Ratio 2 Sales Per Square Foot 3 Wholesale Price Calculator 4 Sales to Salary Calculator 5 Year-Over-Year Growth (2 Options) 6 Product Profit Margin 7 Gross Profit Margin 8 Pricing Nested Sets {Google Sheet + Printable Crib Sheet} 9 Starting Inventory 10 Stock to Sales Ratio 11 Retail Profit Pie (UPDATED Google Sheet)

1 2023 Worksheets (NOW AVAILABLE!) 2 2022 Planning Worksheets 3 2022 Tracking Worksheets 4 2021 Planning & Tracking Worksheets 5 2017 Business Year-End-Review and Planning Session

1 6 Questions To Ask Before Choosing a POS & Website 2 FACEBOOK LIVE: May 2021: What is Omnichannel Retail? 3 PODCAST EPISODE: 78. What is Omnichannel Retail and How to Achieve it 4 PODCAST EPISODE: Ep. 63 Five Important Tips for Retail E-Commerce Success 5 PODCAST EPISODE: Ep. 53 Is Shopify Right for Your Retail Business? 6 PODCAST EPISODE: Ep. 33 My Favorite Software & Tools for Shopkeepers 7 PODCAST EPISODE: Ep 16 The #1 E-commerce Misconception 8 PODCAST EPISODE: Ep 15 Why a Retail Loyalty Program is Valuable 9 VIDEO LESSON: July 2021 Last Pass Live Lesson (Password Manager Software) 10 USPS Shipping Guide for Independent Retailers {Digital Book} 11 Sales Tax Guide

1 How to Use Zoom to Teach Classes and Host Meetings Online 2 10 Things To Know Before You Teach A Workshop 3 DIY Workshop: How to Run Your Own In-Store Workshop 4 Host a Branded Workshop for National Craft Month in March 5 Sample Workshop Subcontractor Agreement (Download) 6 Sample Workshop Payment Policy 7 VIDEO LESSON: Get Creative with Store Events & Promotions {Over 20 Ideas!}

1 WRITTEN LESSON: Why and when I opened a business checking account 2 DOWNLOAD: Questions to Ask When Hiring an Accountant (UPDATED List!) 3 WRITTEN LESSON: Which Accounting Software Is The Best One For Your Business? 4 WRITTEN LESSON: Cash Basis vs. Accrual Basis Accounting (NEW) 5 DOWNLOAD: Sample Chart of Accounts (UPDATED) 6 Sample Retail Profit & Loss Statements (UPDATED) 7 PODCAST EPISODE: Ep. 62 10 Tips for Cutting Your Retail Business Expenses (+ DOWNLOAD) 8 PODCAST EPISODE: Ep. 77 Yes, You Need a Bookkeeper! Here Are 5 Reasons Why 9 PODCAST EPISODE: Ep. 6 Set Your Retail Business Up for Success with Taxes 10 10 Tips To Help Brick-and-Mortar Store Owners Prepare For Taxes 11 WRITTEN LESSON: Bartering for Small Business Owners 12 Resources in the US for Small Business Bookkeeping Support +Classes (NEW) 13 VIDEO LESSON: What is Profit First and How To Use it To Manage Cash Flow 14 VIDEO LESSON: Cut the fat! A Deep Dive Into B&M Expenses 15 VIDEO LESSON: Make Your Numbers Work For You with Sarah Nemecek 16 VIDEO LESSON: How To Maximize Your Time When Reviewing Your Numbers 17 VIDEO LESSON: How To Understand Your Profit and Loss Statement 18 Profit First Book Club July/August 2022 19 HOT SEAT COACHING CALL with Shawna Straub: Financial Roadmap for Beginners

1 NEW VIDEO LESSON: Cash is Queen Cash Flow Masterclass + Checklist 2 PODCAST EPISODE: Ep.109 Retail Sales Per Square Foot 3 4-PART LESSON: Sales Per Square Foot (UPDATED) 4 Important Metrics for Brick & Mortar Business Owners (UPDATED) 5 How Store and Shop Owners Can Diversify Income Streams 6 The Do’s and Dont's of Bootstrapping 7 WRITTEN LESSON: Five Reasons to Pay Yourself NOW 8 WRITTEN LESSON: Profit First for Retailers (A Cash Management System) 9 SPREADSHEET: Cash Flow Management Spreadsheets (NEW) 10 WRITTEN LESSON: What is Bootstrapping? 11 SPREADSHEET: Break Even Analysis Spreadsheet 12 SPREADSHEET: Year Over Year Growth Spreadsheet (NEW) 13 VIDEO LESSON: Retail Projections for 2021 - What to Expect as a Retail Business Owner in the Upcoming Year 14 VIDEO LESSON & DOWNLOAD: Money Mindset "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 15 PODCAST EPISODE: Ep.113 Nine Retail Business Funding Options 16 PODCAST EPISODE: Ep. 51: Salary Goals of Micro Retail Business Owners 17 PODCAST EPISODE: Ep. 31 Financial Foundations for Brick and Mortar Store Owners 18 PODCAST EPISODE: Ep. 29 Resetting Your Business Is an Opportunity 19 PODCAST EPISODE: Ep. 4 How Retailers Can Increase Their Average Sale 20 PODCAST EPISODE: Ep. 2 How Much Do I Need to Make in Sales in Order To Pay Myself? 21 SPREADSHEET: Budgeting Tool (NEW!) 22 VIDEO LESSON: Profit First Masterclass with Kathy Cruz 23 BONUS VIDEO LESSON: Financial Foundations for Brick & Mortar Store Owners 24 BONUS PANDEMIC VIDEO LESSON: Applying the US Stimulus Package to your Retail Business 25 VIDEO LESSON: 5 Things Google Doesn’t Teach You About Running a Profitable Brick & Mortar Business with Kathy Cruz 26 HOT SEAT COACHING CALL with Monica Mercer (Cash flow, payroll and more) 27 HOT SEAT COACHING CALL with Lisa Perrin (Financials: Is overbuying a problem?) 28 CASH FLOW GROUP CALL (Part 1) April 2022 29 MASTERCLASS: Empower Yourself With These 8 B&M Retail Business Metrics 30 PODCAST EPISODE: Ep. 44 The Retail Profit Pie 31 PODCAST EPISODE: Ep.153 Why Isn't (Or Is) Your Retail Store Profitable? 32 MSK VIDEO LESSON: Retail Profit Pie + Google Sheet

1 How To Thrive During the Slow Season in Retail 2 How To Survive The Slow Season in Retail 3 PODCAST EPISODE: Ep. 150 Set Life Goals BEFORE Business Goals in 2023 4 PODCAST EPISODE: Ep. 149 Lighten Your Mental Load By Making Data-Driven Decisions 5 PODCAST EPISODE: Ep. 130 Is The Current Economy Affecting ALL Indie Retailers? 6 PODCAST EPISODE: Ep. 127 Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 7 PODCAST EPISODE: Ep. 120 My Personal Thoughts on Store Growth and Expansion 8 PODCAST EPISODE: Ep. 116 Ten Things Brick-and-Mortar Retailers Wish They Knew Before Opening 9 PODCAST EPISODE: Ep. 111 Slow Seasons Don't Define Your Business 10 PODCAST EPISODE: Ep. 97 6 Reasons Why Shopkeepers Resist Delegation (and How to Embrace it Instead!) 11 PODCAST EPISODE: Ep. 96 Retail Success is Subjective 12 PODCAST EPISODE: Ep. 84 How to Disconnect From Shopkeeping While On Vacation 13 PODCAST EPISODE: Ep. 81 Exit Strategy Part 1: Are You Building a Business With Value? 14 PODCAST EPISODE: Ep. 70 Six Ways to Transition from Shop Owner to Retail CEO 15 PODCAST EPISODE: Ep. 66 – 6 More Independent Retail Business Myths to Stop Believing (Part 2) 16 PODCAST EPISODE: Ep. 65 Stop Believing These Independent Retail Business Myths (Part 1) 17 8 Mistakes That Hurt Independent Retailers 18 Masterclass: Work Less. My Framework and Best Tips for Managing Life and Biz. 19 HOT 20 HOT SEAT COACHING with Brittany Taylor (New Store Decision)

1 VIDEO LESSON & DOWNLOAD: A Hiring/Re-Hiring Quarantine Checklist 2 DOWNLOAD: Hiring For Success Workbook by Stacy Schnieber 3 DOWNLOADS: Hiring Development + Onboarding Plan (4 Stages) 4 DOWNLOAD: Staff Handbook Template 5 DOWNLOAD: Sample Social Media Policy 6 DOWNLOAD: Employee Benefits Comparison (Nice to Haves vs. Must Haves) 7 DOWNLOADS: Sample Subcontractor Agreements 8 DOWNLOAD: Blank Vendor's Agreement Template 9 DOWNLOAD: How to Decide 1099 vs. Payroll 10 DOWNLOAD: Sample Harassment Prevention Policy 11 DOWNLOAD: Sample Internal Investigation Process 12 DOWNLOAD: Incident Report (NEW) 13 WRITTEN LESSON: A solution to “I can’t afford to hire help". 14 DOWNLOAD: Employment Contract Provisions 15 DOWNLOAD: Sample Non Compete Agreement 16 PODCAST EPISODE: Ep. 43 Should a Retail Store Owner Hire a Virtual Assistant? 17 PODCAST EPISODE: Ep. 32 Who Should Independent Retailers Hire for Social Media Management? 18 PODCAST EPISODE: Ep. 82 How to Hire: Resources That Retailers Need for Successful Hiring 19 Virtual Assistant Information 20 VIDEO LESSON: How to Work with a Virtual Assistant 21 EMPLOYEE TRAINING VIDEO LESSON: "Reopen with Purpose: Preparing you and your employees to successfully re-open your business" ABBY MYETTE 22 DOWNLOAD: Employee Performance Report (NEW) 23 Independent Retail Store Job Roles (UPDATED) 24 Independent Retail Store Management Roles (NEW) 25 Blank Sample Application for Employment (Download) 26 VIDEO LESSON: When You're The Owner and Manager - How to Manage Individuals with Dani Martin 27 VIDEO LESSON: How to Celebrate Your Employees Through the Holiday Hustle 28 VIDEO LESSON: Stepping Into Your Leadership to Build a Team You Trust with Alida Zweidler-McKay 29 VIDEO LESSON: Hiring for Shopkeepers with Margaret Hansen 30 PODCAST EPISODE: Ep. 144 Labor Pains in Independent Retail: 12 Solutions for Hiring and Retaining Employees

1 FACEBOOK LIVE VIDEO LESSON & DOWNLOAD: Inventory Management Basics 2 Inventory Categories and Sample Lists (NEW) 3 Inventory Intake (Sample System + Processes) NEW 4 WRITTEN LESSON: How to Price Products in a Retail Store 5 FACEBOOK VIDEO LESSON & DOWNLOAD: Inventory Turn 6 PODCAST EPISODE: Ep. 118 What Independent Retailers Need To Know BEFORE Open-To-Buy 7 PODCAST EPISODE: Ep 93 9 Tips to Help Indie Retailers Mitigate Supply Chain Issues 8 PODCAST EPISODE: Ep 80 The Dead Inventory Scale: How to Make Decisions Around Stale Inventory 9 PODCAST EPISODE: Ep. 39 Tackling Fear Before Q4: Getting Rid of Stale Inventory 10 PODCAST EPISODE: Ep 20 Why Inventory Management is so Important 11 FACEBOOK VIDEO LESSON: Starting Inventory + Business Funding 12 VIDEO LESSON: Inventory Turn + Intro To Open To Buy 13 HOT SEAT COACHING with Elisabeth Accardi (Choosing a POS system + Inventory Management) 14 HOT SEAT COACHING with Calli McPherson (Inventory Turn + How to Calculate it) 15 LIVE LESSON & MASTERCLASS: Are you over-inventoried? Stock to Sales Ratio

1 8 Ways to Get Your Small Business Seen 2 Creative Ways To Bring In Revenue With No Foot Traffic 3 WRITTEN LESSON: Start Building Your Own Email List 4 WRITTEN LESSON: Five Easy Ways To Grow Your List for Email Marketing 5 VIDEO LESSON & DOWNLOAD: Email Marketing Strategy Simplified - ELIZABETH PRESHER 6 WRITTEN LESSON: Gamify Your Email Captures to Get More Subscribers 7 VIDEO LESSON: Blogging For Your Retail Business (Kathy Cruz) 8 WRITTEN LESSON: Claim & Optimize Your Google My Business Listing 9 GUEST LESSON: 5 Ways Your Customers Can Support Their Favorite Shops 10 PODCAST EPISODE: Ep 133 9 Tips for Marketing Your eCommerce Store 11 PODCAST EPISODE: Ep. 71 Ten Tips for a Successful Retail Brand Photoshoot 12 PODCAST EPISODE: Ep. 21 Why You Should Have an Email List and How to Get Started 13 PODCAST EPISODE: Ep. 11 Five Marketing Mistakes Small Retail Business Owners are Making 14 PODCAST EPISODE: Ep 9 How well do you know your retail customer? {FREE Workbook} 15 PODCAST EPISODE: Ep. 5 How to Host or Participate In a Successful Pop-Up Shop in a Brick and Mortar Store 16 Loyalty Program Card {Template} 17 What is a QR Code and How Can Retailers Use Them? (NEW) 18 Search Engine Optimization (SEO) Basics for Retailers (NEW) 19 VIDEO LESSON: Branding Masterclass with Jennah Lear of Blue Loui Studio 20 BONUS MASTERCLASS: Branding Your Store Campaigns with Cheryl Springer 21 VIDEO LESSON: Google My Business with Melanie Diehl 22 VIDEO LESSON: Blogging Masterclass with Kathy Cruz 23 VIDEO LESSON: How Retailers Can Use & Setup Lead Magnets 24 VIDEO LESSON: Local SEO | Best Practices For Optimizing Your Shop 25 EMAIL MARKETING CHALLENGE (June-July 2022) 26 HOT SEAT COACHING with Lisa 27 HOT SEAT COACHING with Lisa Bystrak: Building a brand with content marketing

1 INSTAGRAM VIDEO LESON & DOWNLOAD Part 1 - Beginner's Lesson 2 INSTAGRAM VIDEO LESSON PART 2 - Intermediate Lesson 3 INSTAGRAM VIDEO LESSON Part 3 - Advanced Lesson 4 FACEBOOK VIDEO LESSON: Instagram Reels for Retailers 5 The Plann App Transformed My Instagram Feed 6 Why Your Store Needs an Instagram Selfie Station 7 Why a Social Media Roadmap is Important 8 The Importance of Facebook Autoresponder Messages 9 Optimize Your Personal Facebook profile to Advertise Your Shop 10 75 Social Media Posting Ideas for Shop Owners (UPDATED RESOURCE: 100 Social Media Ideas!) 11 7 Ways to Get More Followers on Facebook and Instagram 12 2020 Social Media Trends for Retailers 13 How to use Facebook Live – A beginner’s guide to going Live for the first time 14 VIDEO: Host a Successful Facebook Live Sale Event - KATHY CRUZ 15 Social Media Marketing isn’t just about posting. 16 What’s the best time to post on Facebook and Instagram? 17 Facebook for Retailers Series: Targeted Ad or Boosted Post? 18 Facebook for Retailers Series: Facebook Events for Shop Owners 19 Facebook for Retailers Series: What is the value of a Facebook Business Page? 20 Facebook Business Page Checklist 21 Facebook for Retailers Series: Make the Most of your Facebook Business Page 22 Host a Social Media Giveaway! 23 FACEBOOK VIDEO LESSON: Two Things You Need To Run Effective Social Media Ads 24 FACEBOOK VIDEO LESSON: Optimize Your Online Presence 25 GUEST VIDEO LESSON: "Don't Stop Creating Content" - BRITTNEY ODDO 26 GUEST VIDEO LESSON: "Engage & Excite: How to Improve Relationships and Stay Connected to Your Loyal Customers on Instagram" - JESSICA NORBY 27 Email Subscriber List Template 28 PODCAST EPISODE: Ep. 131 Eight Email Marketing Roadblocks for Independent Retailers 29 PODCAST EPISODE: Ep. 128 Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 30 PODCAST EPISODE: Ep. 94 Everything Crashes...But Your Business Doesn't Have To 31 PODCAST EPISODE: Ep. 85 How to Embrace the #1 Social Media Trend: Video 32 PODCAST EPISODE: Ep. 45 How to Use Instagram Reels to Promote Your Brick and Mortar Store 33 PODCAST EPISODE: Ep. 32 Who Should Independent Retailers Hire for Social Media Management? 34 PODCAST EPISODE: Ep. 28 Posting About Sensitive Topics on Your Business Social Media Accounts 35 PODCAST EPISODE: Ep. 23 Get creative with selling online! 36 PODCAST EPISODE: Ep 19 What the heck is the Facebook Pixel? 37 PODCAST EPISODE: Ep. 12 Social Media Ads 101 – What retailers need to know first to run effective Facebook & Instagram Ads 38 PODCAST EPISODE: Ep. 7 Five Fun Ways For Retailers To Get More Engagement On Social Media 39 PODCAST EPISODE: Ep. 3 Instagram Blueprint for Shopkeepers 40 Instagram Blueprint Worksheet for Shopkeepers 41 FACEBOOK VIDEO LESSON: Business Manager vs. Creator Studio 42 VIDEO LESSON: Master Your Social Media Scheduling Masterclass with Brittney Oddo of According to Brittney 43 VIDEO LESSON: How to Run a Successful VIP Group for your Store Masterclass with Samantha Previs 44 VIDEO LESSON: How to Use the PLANN App for a branded Instagram Feed 45 VIDEO LESSON: How To Master Instagram Stories For Your Store 46 VIDEO LESSON: Email Strategies to Grow Relationships and Revenue 47 VIDEO LESSON: How To Create A Pinterest Strategy That Converts 48 VIDEO LESSON: How To Create a Facebook Carousel Ad 49 VIDEO LESSON: What is the Facebook Pixel and How To Install It

1 MERCHANDISING: "Five Merchandising Must Haves Before Opening your Store" - NICHOLE SIMMS 2 PHOTOGRAPHY: DIY Stock Photography - SARAH BEIRNE PHOTOGRAPHY 3 7 Tips For Creating An Eye-Catching Window Display 4 PODCAST EPISODE: Ep. 145 Twelve Elements of a Great Cash Wrap 5 PODCAST EPISODE: Ep. 107 Store Layout & Merchandising Tips 6 PODCAST EPISODE: Ep. 50 An Interview with Becky Tyre: Master Visual Merchandising Consultant and Host of Retail Details Podcast 7 VIDEO LESSON: How Store Design Will Help You Attract Customers with Nickeisha Lews 8 VIDEO: CALL #1 "Office Hour" Calls with Nickeisha Lewis of NOLA Designs 9 VIDEO: CALL #2 "Office Hour" Calls with Nickeisha Lewis of NOLA Designs

1 VIDEO LESSON & DOWNLOAD: Part 1 "Brain Surgery: Extract the Lies and Insert Thought Truths That Will Propel You Into Aligned Action" - JENNA THIBAULT 2 VIDEO LESSON & DOWNLOAD: Part 2 "Create Consistent Results by Shifting Your Thoughts" JENNA THIBAULT 3 MONEY MINDSET: "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 4 FACEBOOK REPLAY: Hot Seat Coaching 1:1 with Miriam G. 5 FACEBOOK LIVE LESSON: 7 Best Mindset Tips for Shopkeepers 6 PODCAST EPISODE: Ep. 147 Making Hard Decisions in Business 7 PODCAST EPISODE: Ep 125 Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 8 PODCAST EPISODE: Ep. 124 My 8 Favorite Business Books 9 PODCAST EPISODE: Ep. 121 How Retailers Can Deal with "Haters" 10 PODCAST EPISODE: Ep. 108 What to Do When Aspiring Retailers Want to Learn From You and Your Retail Business 11 PODCAST EPISODE: Ep 123 This ONE Thing Creates Value in Your Retail Business 12 PODCAST EPISODE: Ep. 95 Dreaming and Risk-Taking…When is it Okay? 13 PODCAST EPISODE: Ep. 87 Client Wins: How One-on-One Coaching and Consulting Helps Retail Business Owners 14 PODCAST EPISODE: Ep. 79 Are Your Personal Opinions Hurting Your Retail Business? 15 PODCAST EPISODE: Ep. 67 The One Thing That Makes You Wealthier Than Profit 16 PODCAST EPISODE: Ep. 61 How to Manage Seasons in Life and Business 17 PODCAST EPISODE: Ep. 46 Three Steps to Help You Stop Running Your Business For Other People 18 PODCAST EPISODE: Ep. 42 Women, Stop Diminishing Yourselves 19 PODCAST EPISODE: Ep. 41 Tackling Fear Before Q4: The Fear of Buying 20 PODCAST EPISODE: Ep. 40 Tackling Fear Before Q4: The Fear of Selling 21 PODCAST EPISODE: Ep. 34 Why You Need to Know Your Shopkeeper Personality Type 22 PODCAST EPISODE: Ep. 30 Work Less. Profit More. 23 PODCAST EPISODE: Ep 17 The Confusion around Community Over Competition 24 PODCAST EPISODE: Ep. 10 Setting Boundaries While Maintaining or Growing A Profitable Retail Business 25 VIDEO LESSON: Money Mindset Masterclass with Melanie Shmois of Mind Your Strength 26 VIDEO LESSON: Stop Comparing and Despairing 27 VIDEO LESSON: Regain Control Over the Top 3 Things Stealing Your Power 28 HOT SEAT COACHING with JerriLynn Fleenor (Ended partnership, debt and overwhelm) 29 HOT SEAT COACHING with Dawn Davis (Fear, control and self sabatoge) 30 VIDEO LESSON: Intro to the Buying Budget Spreadsheet with Kathy Cruz 31 VIDEO LESSON: Importing Antiques Interview with Amanda & Scott Herring 32 HOT SEAT COACHING with Elisa Vietri (Playing Small + Using Data to Make Decisions) 33 HOT SEAT COACHING with Kate Simpson (Feeling Stuck + Working Full Time while Shopkeeping)

1 NEW VIDEO: Create Systems & Processes to Help Your Retail Business Run Efficiently 2 When and How to Cut Back Retail Store Hours… and Still Grow Your Sales! 3 How to Keep Consistent Store Hours as a Shopkeeper 4 How to Handle Requests for Donations (Questionnaire Template) NEW! 5 100+ Things You Need To Open A Brick and Mortar Store {Free Checklist} 6 PODCAST EPISODE: Ep. 148 How To Start A Brick and Mortar Business 7 PODCAST EPISODE: Ep. 142 Ten Characteristics of the Retail CEO 8 PODCAST EPISODE: Ep. 141 Poor Planning Polly (An Excerpt From The 2022 Savvy Shopkeeper Retreat!) 9 PODCAST EPISODE: Ep. 140 A Plan(ner) is a Commitment to YOU 10 PODCAST EPISODE: Ep. 139 Five Things Independent Retailers Aren’t Taught About Planning 11 PODCAST EPISODE: Ep. 138 Six Reasons I Switched From Paper to Digital Notes 12 PODCAST EPISODE: Ep. 129 Ten Tasks Independent Retailers Can Automate 13 PODCAST EPISODE: Ep. 118 What Independent Retailers Need To Know BEFORE Open-To-Buy 14 PODCAST EPISODE: Ep. 117 Tools of the Retail Trade (Download the GUIDE) 15 PODCAST EPISODE: Ep. 112 Loss Prevention: Safety Tips To Protect You, Your Team, and Your Retail Business 16 SAMPLE Customer Survey NEW! 17 PODCAST EPISODE: Ep. 151 Ten Quick Retail Brick and Mortar Lease Tips

1 Buying Schedule for Retailers – For Home Decor & Gift Stores 2 11 Ways to Get Your Retail Business Ready for 4th Quarter 3 PODCAST EPISODE: Ep. 154 My Personal Takeaways From AmericasMart 2023 4 FREE 5-PART LESSON: A Buyer's Guide to Attending AmericasMart and other Markets 5 PODCAST EPISODE: Ep. 48 Where Retailers Are Now Buying Wholesale 6 PODCAST EPISODE: Ep. 14 Lessons Learned at Market (AmericasMart) 7 VIDEO LESSON: Trello for Markets (AmericasMart) Masterclass with Kathy Cruz 8 MARKET MOODBOARD CHALLENGE Replay

1 WRITTEN LESSON: Consign or Wholesale? Best Choice for Retailers and Makers 2 VIDEO LESSON & DOWNLOADS: How To Pitch to Retailers 3 WRITTEN LESSON: How Do You Know if You’re Prepared to Sell Your Goods to a Retailer? 4 CHECKLIST: Grab Your Pitch to Retailers Checklist here! 5 CALCULATOR: How to Calculate your Wholesale Price 6 WRITTEN LESSON: Do I need a wholesale line sheet? 7 CANVA TEMPLATE: Wholesale Line Sheet & Terms Sheet 8 SPREADSHEET TEMPLATE: Google Sheet Order Form Template 9 CANVA TEMPLATE: Brand Information Kit 10 PODCAST EPISODE: Ep. 76 Want to Sell More Handmade Wholesale Products? Stop Doing This One Thing 11 How to Set Sales and Inventory Benchmarks for Market Events 12 Summer Fair Exhibiting Guide 13 10 Ways Retailers Can Take Advantage of National Craft Month in March

1 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 55 Introducing The Retail CEO Challenge 2 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 56 The Retail CEO Challenge: Systems & Processes 3 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 57 The Retail CEO Challenge: Tracking Business Performance 4 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 58 The Retail CEO Challenge: The Health of Your Business 5 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 59 The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail Business

1 WRITTEN TUTORIAL: How To Make Scratch-Off Cards For Your Retail Store Event 2 WRITTEN LESSON: 10 Recommended Items for Your Booth at a Market Event 3 WRITTEN LESSON: How to Stand Out on Small Business Saturday! 4 FACEBOOK VIDEO LESSON: 2020 Holiday Season Creative Selling and Marketing Tips 5 FACEBOOK VIDEO LESSON: Q4 2020 Consumer Trends 6 VIDEO LESSON: "Desired Based Sales: How the Influential Woman Exchanges Abundantly" - COURTNEY VAN ATTA 7 VIDEO LESSON & DOWNLOAD: Host a Successful Facebook Live Sale Event (KATHY CRUZ) 8 7 Ways To Push Dead Inventory In Your Store 9 Tips For Flipping Inventory After The Holidays 10 FACEBOOK VIDEO LESSON: April 2021 Tips for Writing Product Descriptions 11 Customer Avatar Workbook 12 Wholesale Line Sheet {TEMPLATE} 13 FACEBOOK VIDEO LESSON: Promotions or Protection? Let's talk profit margins! 14 PODCAST EPISODE Ep. 114 How Retailers Can Raise Prices Confidently 15 CUSTOMER PROGRAMS - Group Call Replay Nov 2022

1 START HERE: Worksheets 2 SHIFTING THOUGHTS PART 1: "Brain Surgery: Extract the Lies and Insert Thought Truths That Will Propel You Into Aligned Action" - JENNA THIBAULT 3 SHIFTING THOUGHTS PART 2: "Create Consistent Results by Shifting Your Thoughts" JENNA THIBAULT 4 EMPLOYEE TRAINING: "Reopen with Purpose: Preparing you and your employees to successfully re-open your business" ABBY MYETTE 5 MONEY MINDSET: "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 6 HUMAN RESOURCES: "A Hiring/Re-Hiring Quarantine Checklist" - STACY SCHNIEBER 7 SOCIAL MEDIA: "Don't Stop Creating Content" - BRITTNEY ODDO 8 MERCHANDISING: "Five Merchandising Must Haves Before Opening your Store" - NICHOLE SIMMS 9 INSTAGRAM: "Engage & Excite: How to Improve Relationships and Stay Connected to Your Loyal Customers on Instagram" - JESSICA NORBY 10 SELLING: "Desired Based Sales: How the Influential Woman Exchanges Abundantly" - COURTNEY VAN ATTA 11 EMAIL MARKETING: Email Marketing Strategy Simplified - ELIZABETH PRESHER 12 PHOTOGRAPHY: DIY Stock Photography - SARAH BEIRNE PHOTOGRAPHY 13 FACEBOOK LIVE SALE: Host a Killer Facebook Live Sale Event - KATHY CRUZ 14 USPS SHIPPING: How to Ship Using USPS Priority Mail Boxes - Kathy Cruz 15 RETAIL PROJECTIONS: What to Expect as a Retail Business Owner in the Upcoming Year 16 Creative Ways To Bring In Revenue With No Foot Traffic 17 5 Things Store Owners Can Do During Mandated Closures 18 PODCAST EPISODE 86: Pushing Through a Pandemic as Retailers: How to Keep Your Spirits Up 19 PODCAST EPISODE: Ep. 22 How Retailers Can Handle this Challenging Time {Coronavirus Episode} 20 PODCAST EPISODE: Ep. 47 COVID Safety Guidelines for Retailers During the Holiday Season 21 PODCAST EPISODE: Ep. 26: Business Lessons Learned During COVID-19: Part 2 22 PODCAST EPISODE: Ep. 27 Let’s Talk About the Mess in Our Retail Stores 23 PODCAST EPISODE: Ep. 25 Business Lessons Learned During COVID-19 Part 1 24 BONUS PODCAST EPISODE: How To Apply The CARES Act To Your Retail Business

1 PODCAST EPISODE: Ep. 136 A Rising Tide Lifts All Boats with Brittany Taylor of Redoux Home Market 2 PODCAST EPISODE: Ep. 134 No One Can Be You, But You - Shopkeeper Stories with Jessica of Bee Joyful 3 PODCAST EPISODE: Ep. 126 Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 4 PODCAST EPISODE: Ep. 92 Community Matters: THIS happened at the 2021 Savvy Shopkeeper Retreat! 5 PODCAST EPISODE: Ep. 91 Shopkeeper Stories with Lisa of Bridenbaker Designs 6 PODCAST EPISODE: Ep. 90 Shopkeeper Stories with Katsie of Rough Around the Etches 7 PODCAST EPISODE: Ep. 89 Shopkeeper Stories with Rachel of Rachel Alvarez Art 8 PODCAST EPISODE: Ep. 88 Shopkeeper Stories with Brittany of Kalopsia Clay 9 PODCAST EPISODE: Ep. 75 Shopkeeper Stories with Christy of Miss Daisy's Home and Decor 10 PODCAST EPISODE: Ep. 74 Shopkeeper Stories with Jennifer of Paper Luxe 11 PODCAST EPISODE: Ep. 73 Shopkeeper Stories with Bren of Plantstay 12 PODCAST EPISODE: Ep. 72 Shopkeeper Stories with Miriam of Coco Jolie 13 PODCAST EPISODE: Ep. 38 Shopkeeper Stories with Kathy of Pineapple on Main 14 PODCAST EPISODE: Ep. 37 Shopkeeper Stories with April of Pink + Frillo 15 PODCAST EPISODE: Ep. 36 Shopkeeper Stories with Karen of Alluv Place 16 PODCAST EPISODE: Ep. 35 Shopkeeper Stories with Taylor of The Turquoise Top Hat 17 PODCAST EPISODE: Ep. 137 Find the Joy With Julie Wurr of Heart ‘N Home

1 A Day In The Life Of A Retail Store Owner: Kathy Cruz 2 Why I Work from Home One Day Each Week 3 FACEBOOK VIDEO LIVE LESSON: Create the life YOU want {A talk about managing our time} 4 WRITTEN LESSON: Why I Work from Home One Day Each Week 5 WRITTEN LESSON: 5 Time Management Tips for Shopkeepers 6 PODCAST EPISODE: Ep. 152 Working Full Time and Shopkeeping: Taking the Leap to Full-Time Entrepreneur 7 PODCAST EPISODE: Ep. 135 I’m Answering The Question, “Kathy, How Do You Do It All?!” 8 PODCAST EPISODE: Ep. 110 Don't Manage Time, Manage Your Mind 9 PODCAST EPISODE: Ep. 64 My Best Tips for Decluttering Your Mind 10 PODCAST EPISODE: Ep. 49 My #1 Time Management Tip: Get Unaddicted to Your Phone 11 VIDEO LESSON: Work Less. My Framework and Best Tips for Managing Life and Biz. 12 VIDEO LESSON: 5 Tools to Help You Cut Hours From Your Work Week with Kathy Cruz 13 HOT SEAT COACHING: How to build a schedule doing things YOU love with Dani Martin 14 HOT SEAT COACHING: Time Management with Julie W.

1 Decide: Vendors or Consignors 2 GOOGLE FORM TEMPLATE: Consignment Application 3 WORD DOC DOWNLOAD: Vendor Agreement Template 4 GOOGLE DOC TEMPLATE: A Simple Secondhand Consignment Agreement 5 Vendors + Consignment GROUP CALL February 2022