Apply to join Master Shopkeepers, our peer group and coaching program for B&M Store Owners! 

The Lab for Master Shopkeepers


30 Modules

START HERE #1: Onboarding and Membership Terms + Payment Portal

Get your onboarding steps, membership terms, payment information and answers to common questions here. You'll find the exact same information under GUIDE #1 in the MSK Facebook Group.

START HERE #2: Shopkeeper Stages (Blueprints + Replays)

Explore the 6 stages of shopkeeping, identify your current stage, and download a concise 4-page 'Blueprint'. Each blueprint points you to essential resources and lessons in The Lab to help you grow to the next stage of business.

BUSINESS TRENDS

This module features a curated selection of podcast episodes and articles to keep you informed about evolving industry and small business trends.

CEO TIME: WORKSHEETS + PLANNING RESOURCES

This module is designed to help you work ON your business, not just IN it. The resources provided will enhance efficiency, guide your planning, and keep your business on track. Note: If you have the digital planner or workbook, some worksheets may overlap, but not all.

ECOMMERCE, POS SYSTEMS + TECHNOLOGY

Find lessons to help you navigate and setup Point of Sale systems, websites, e-commerce and technology. In this module you'll also learn about omnichannel retail and discover additional software and tools that can be helpful to retailers.

EVENTS + WORKSHOPS

This module provides practical tips and strategies for hosting engaging workshops in your retail store or online, helping you attract and retain customers. 

GENERAL BUSINESS

This module offers a curated series of general business podcast episodes and lessons designed to provide retail store owners with foundational knowledge and practical strategies for running a successful business.

INVENTORY MANAGEMENT

This module will teach you how to set up effective inventory management, highlighting its importance and key metrics to ensure balanced and efficient stock flow. Learn to optimize stock levels and improve cash flow with practical strategies.

LEADERSHIP

This module empowers independent retailers to transition from each phase of leadership: from delegating (in Stages 1-3) to managing daily operations (stage 4) to leading their teams with vision and purpose (stages 5-6).

MARKETING - OTHER

This module explores a variety of marketing strategies outside of social media, offering lessons on email marketing, content marketing, loyalty programs, and other forms of marketing to get more foot traffic into your store. 

MARKETING - SOCIAL MEDIA

This module focuses exclusively on social media marketing, providing in-depth lessons on platform-specific strategies, content creation, audience engagement, and analytics. Retailers will learn how to leverage social media to build brand awareness, foster community, and drive sales effectively.

MINDSET - GENERAL

OPERATIONS

SPECIAL SERIES: REOPEN WITH CONFIDENCE (COVID 19 SERIES)

SHOPKEEPER STORIES and STORE INTENSIVE CASE STUDIES

Modules for this product 30
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