1 What is the Shopkeeper's Academy? 2 Copyright Protection Policy + Legal Disclaimer 3 What are Savvy Shopkeeper's terms and policies? 4 Failed Credit Card Payment POLICY & How to Update 5 How To Navigate the Shopkeepers Academy 6 Is The Lab a course and what are EPs in the Academy? 7 Why are podcast episodes included as lessons in The Lab? 8 What software/tools does Kathy recommend for shopkeepers? 9 MSK Member Info - Social Media List + Map of ALL Active Members 10 New Group Member Info (Guide Download + Welcome Call Replays) 11 Group Call Event Calendar 12 What if I unsubscribe from Savvy Shopkeeper emails? 13 How can I cancel my Master Shopkeepers membership? 14 I have other questions, what can I do?

1 PODCAST EPISODE: Ep. 119 Where are You on Your Shopkeeper Journey? (Take the Quiz!) 2 PODCAST EPISODE: Ep. 162 What the Savvy Shopkeeper Quiz Is Teaching Me About Indie Retailers 3 SHOPKEEPER STAGE ROADMAPS (Downloads) 4 ASPIRING SHOPKEEPER (Stage 1) Group Calls 5 SAVVY STARTER (Stage 2) Group Calls 6 PROFITABLE PLANNER (Stage 3) Group Calls 7 GROWING RETAILER (Stage 4) Group Calls 8 RETAIL CEO (Stage 5) Group Calls

1 2023 - PODCAST EPISODE: Ep. 195 Do Election Years Affect Retail Sales? 2 2023 - PODCAST EPISODE: Ep. 146 Eight Things Independent Retailers Can Expect in 2023 3 2022 - PODCAST EPISODE: Ep. 98 10 Things Retailers Can Expect in 2022 4 2021 - PODCAST EPISODE: Ep. 69 Results from the 2021 Savvy Shopkeeper Survey 5 2021 - PODCAST EPISODE: Ep. 52 10 Intriguing Retail Trends for Small Shop Owners to Watch in 2021 6 2020 - July Is Independent Retailer Month 7 2020 - PODCAST EPISODE: Ep. 60 What Made 2020 Successful for Independent Retailers 8 2020 - PODCAST EPISODE: Ep. 54 What Retailers Missed & Wished For in 2020 9 2019 - Small Business Trends for Independent Retailers in 2019 10 2019 - PODCAST EPISODE: Ep 13 What Made 2019 Successful for Independent Retailers 11 2019 - Holiday 2019 Trends at AmericasMart 12 2019 - PODCAST EPISODE: Ep. 8 Are You Ready For Retail’s Mega Holiday Weekend? 13 2019 - How Retailers Can Promote The "Shop Local" Movement {July is National Independent Retailer Month}

1 Sales to Salary Calculator 2 Starting Inventory 3 Rent to Sales Ratio 4 Wholesale Price Calculator 5 Pricing Nested Sets {Google Sheet + Printable Crib Sheet} 6 Product Profit Margin 7 Retail Profit Pie (UPDATED Google Sheet) 8 Sales Per Square Foot 9 Gross Profit Margin 10 Stock to Sales Ratio 11 Year-Over-Year Growth (2 Options)

1 Q4 Planning Workbook (Updated Aug 2023) 2 2023 Worksheets 3 2022 Planning Worksheets 4 2022 Tracking Worksheets 5 2021 Planning & Tracking Worksheets 6 2017 Business Year-End-Review and Planning Session

1 ECOMMERCE - PODCAST EPISODE: Ep. 16 The #1 E-commerce Misconception 2 ECOMMERCE - PODCAST EPISODE: Ep. 63 Five Important Tips for Retail E-Commerce Success 3 OMNICHANNEL RETAIL - VIDEO LESSON - May 2021: What is Omnichannel Retail? 4 OMNICHANNEL RETAIL PODCAST EPISODE: 78. What is Omnichannel Retail and How to Achieve it 5 OTHER SOFTWARE - PODCAST EPISODE: Ep. 163 How to Use AI and Chat GPT for Your Retail Business 6 OTHER SOFTWARE - PODCAST EPISODE: Ep. 33 My Favorite Software & Tools for Shopkeepers 7 OTHER SOFTWARE - VIDEO LESSON: July 2021 Last Pass Live Lesson (Password Manager Software) 8 POS + ECOMM - PODCAST EPISODE: Ep. 191 Your POS System Goes Down, Do You Have a Backup Plan? 9 POS + ECOMM - PODCAST EPISODE: Ep. 170 Get Your Shopify Point-of-Sale Questions Answered 10 POS + ECOMM - PODCAST EPISODE: Ep. 165 Square Versus Shopify for Brick and Mortar Stores 11 POS + ECOMM - 6 Questions To Ask Before Choosing a POS & Website 12 POS + ECOMM - PODCAST EPISODE: Ep. 53 Is Shopify Right for Your Retail Business? 13 SALES & USE TAX (Out of State Online Orders) 14 SHIPPING - USPS Shipping Guide for Independent Retailers {Digital Book} 15 ECOMMERCE - PODCAST EPISODE: Ep. 192 Conduct Your Own Retail Store Website Homepage Audit

1 EVENTS + PROMOTIONS - VIDEO LESSON: Get Creative with Store Events & Promotions {Over 20 Ideas!} 2 IN-PERSON WORKSHOPS - 10 Things To Know Before You Teach A Workshop 3 IN PERSON WORKSHOPS - DIY Workshop: How to Run Your Own In-Store Workshop 4 IN-PERSON WORKSHOPS - Host a Branded Workshop for National Craft Month in March 5 ONLINE WORKSHOPS + CLASSES - How to Use Zoom to Teach Classes and Host Meetings Online 6 Sample Workshop Subcontractor Agreement (Download) 7 Sample Workshop Payment Policy

1 BARTERING - WRITTEN LESSON: Bartering for Small Business Owners 2 BOOKKEEPING - BEGINNER - START HERE: Recommended Financial Road Map for Beginner's 3 BOOKKEEPING - BEGINNER STEP 1: Separate Personal from Business Finances 4 BOOKKEEPING - BEGINNER STEP 2: Questions to Ask When Hiring an Accountant (DOWNLOAD LIST) 5 BOOKKEEPING - BEGINNER STEP 3: Choose Bookkeeping Software 6 BOOKKEEPING - BEGINNER STEP 4: Learn the difference between Cash Basis and Accrual Basis Accounting 7 BOOKKEEPING - BEGINNER STEP 5 - Create your own Sample Chart of Accounts (UPDATED) 8 BOOKKEEPING - BEGINNER STEP 6: Become familiar with a P&L Statement 9 BOOKKEEPING - Resources in the US for Small Business Bookkeeping Support +Classes(NEW) 10 BOOKKEEPING - PODCAST EPISODE: Ep. 77 Yes, You Need a Bookkeeper! Here Are 5Reasons Why 11 CUTTING EXPENSES (NEW! APR 2023) Implementation Call Replay 12 CUTTING EXPENSES - Ep. 62 10 Tips for Cutting Your Retail Business Expenses (+ DOWNLOAD) 13 CUTTING EXPENSES - VIDEO LESSON: Cut the fat! A Deep Dive Into B&M Expenses 14 FINANCIAL REPORTS - VIDEO LESSON: How To Understand Your Profit and Loss Statement 15 TAXES - PODCAST EPISODE: Ep. 6 Set Your Retail Business Up for Success with Taxes 16 TAXES - 10 Tips To Help Brick-and-Mortar Store Owners Prepare For Taxes 17 PROFIT FIRST Book Club July/August 2022 Video Replays 18 PROFIT FIRST What is it and how to use it? Masterclass with Kathy Cruz (Video Lesson) 19 PROFIT FIRST - Cash Flow Management Spreadsheets (NEW) 20 VIDEO LESSON: Make Your Numbers Work For You with Sarah Nemecek 21 VIDEO LESSON: How To Maximize Your Time When Reviewing Your Numbers 22 HOT SEAT COACHING CALL with Shawna Straub: Financial Roadmap for Beginners

1 PODCAST EPISODE: Ep. 169 The Shocking Brick and Mortar Retail Business Metric 2 AVERAGE TRANSACTION VALUE - PODCAST EPISODE: Ep. 4 How Retailers Can Increase Their Average Sale 3 BOOTSTRAPPING - What is Bootstrapping? 4 BOOTSTRAPPING - The Do’s and Dont's of Bootstrapping 5 BUSINESS FUNDING - PODCAST EPISODE: Ep.113 Nine Retail Business Funding Options 6 BREAK EVEN ANALYSIS - Break Even Analysis Spreadsheet (Covid Lesson) 7 CASH FLOW - NEW VIDEO LESSON: Cash is Queen Cash Flow Masterclass + Checklist 8 CASH FLOW GROUP CALL (Part 1) April 2022 9 DIVERSIFICATION - How Store and Shop Owners Can Diversify Income Streams 10 FORECASTING - Budgeting, Forecasting and Planning (Goal Setting) Replay + Google Sheet Tool 11 METRICS - Empower Yourself With These 8 B&M Retail Business Metrics 12 METRICS - Important Metrics for Brick & Mortar Business Owners (UPDATED) 13 MONEY MINDSET - VIDEO "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 14 RETAIL PROFIT PIE - PODCAST EPISODE: Ep. 44 The Retail Profit Pie 15 RETAIL PROFIT PIE - Video Replays + Google Sheet (Updated) 16 RETAIL PROFIT PIE - PODCAST EPISODE: Ep.153 Why Isn't (Or Is) Your Retail Store Profitable? 17 SALARY LESSON - Five Reasons to Pay Yourself NOW 18 SALARY LESSON - PODCAST EPISODE: Ep. 2 How Much Do I Need to Make in Sales in Order To Pay Myself? 19 SALARY LESSON - PODCAST EPISODE: Ep. 51: Salary Goals of Micro Retail Business Owners 20 SPSF - 4-PART LESSON: Sales Per Square Foot (UPDATED) 21 SPSF - PODCAST EPISODE: Ep.109 Retail Sales Per Square Foot 22 STRATEGY - VIDEO LESSON: Retail Projections for 2021 - What to Expect as a Retail Business Owner in the Upcoming Year 23 STRATEGY - VIDEO LESSON: 5 Things Google Doesn’t Teach You About Running a Profitable Brick & Mortar Business with Kathy Cruz 24 STRATEGY - PODCAST EPISODE: Ep. 31 Financial Foundations for Brick and Mortar Store Owners 25 STRATEGY - PODCAST EPISODE: Ep. 29 Resetting Your Business Is an Opportunity 26 STRATEGY - BONUS VIDEO LESSON: Financial Foundations for Brick & Mortar Store Owners 27 YEAR OVER YEAR GROWTH Spreadsheet (NEW) 28 HOT SEAT COACHING CALL with Monica Mercer (Cash flow, payroll and more) 29 HOT SEAT COACHING CALL with Lisa Perrin (Financials: Is overbuying a problem?)

1 8 Mistakes That Hurt Independent Retailers (Retail Business Assessment) 2 How To Thrive During the Slow Season in Retail 3 How To Survive The Slow Season in Retail 4 PODCAST EPISODE: Ep. 190 Why You Shouldn’t Pass Credit Card Fees Onto Your Customers 5 PODCAST EPISODE: Ep. 185 When Are You Ready to Open a Second Retail Store Location? 6 PODCAST EPISODE: Ep. 164 The Top Five Reasons Why Independent Retail Stores Fail 7 PODCAST EPISODE: Ep. 161 How To Turn A Slow Season Into Profit 8 PODCAST EPISODE: Ep. 150 Set Life Goals BEFORE Business Goals in 2023 9 PODCAST EPISODE: Ep. 149 Lighten Your Mental Load By Making Data-Driven Decisions 10 PODCAST EPISODE: Ep. 130 Is The Current Economy Affecting ALL Indie Retailers? 11 PODCAST EPISODE: Ep. 127 Cash Is Queen: A Free Cash Flow Masterclass For Indie Retailers 12 PODCAST EPISODE: Ep. 120 My Personal Thoughts on Store Growth and Expansion 13 PODCAST EPISODE: Ep. 116 Ten Things Brick-and-Mortar Retailers Wish They Knew Before Opening 14 PODCAST EPISODE: Ep. 111 Slow Seasons Don't Define Your Business 15 PODCAST EPISODE: Ep. 97 6 Reasons Why Shopkeepers Resist Delegation (and How to Embrace it Instead!) 16 PODCAST EPISODE: Ep. 96 Retail Success is Subjective 17 PODCAST EPISODE: Ep. 84 How to Disconnect From Shopkeeping While On Vacation 18 PODCAST EPISODE: Ep. 81 Exit Strategy Part 1: Are You Building a Business With Value? 19 PODCAST EPISODE: Ep. 70 Six Ways to Transition from Shop Owner to Retail CEO 20 PODCAST EPISODE: Ep. 68 Why Growth Matters for Independent Retail Business Owners 21 PODCAST EPISODE: Ep. 66 – 6 More Independent Retail Business Myths to Stop Believing (Part 2) 22 PODCAST EPISODE: Ep. 65 Stop Believing These Independent Retail Business Myths (Part 1) 23 PODCAST EPISODE: Ep 18 My 10 Favorite Retail and Business Podcasts 24 HOT SEAT COACHING with Brittany Taylor (New Store Decision)

1 1099 SUBCONTRACTOR vs. W2 EMPLOYEE How to Decide (PDF Download) 2 APPLICATION TEMPLATE (Word Doc) 3 CONTRACTOR AGREEMENTS (Word Docs) 4 EMPLOYEE BENEFITS Comparison (Nice to Haves vs. Must Haves) PDF Download 5 EMPLOYMENT CONTRACT PROVISIONS Download (Word Doc) 6 HARASSMENT PREVENTION POLICY Download (Word Doc) 7 HIRING - START HERE PART 1 - Video Lesson + Workbook with Stacy Schnieber 8 HIRING - START HERE PART 2 - WORKBOOK by Stacy Schnieber (PDF Download) 9 HIRING - START HERE PART 3 - Podcast Ep. 82 How to Hire CHECKLIST: Resources That Retailers Need for Successful Hiring 10 HIRING - START HERE PART 4: Finding + Interviewing Applications (VIDEO LESSON with MSK Member Margaret Hansen) 11 HIRING - PODCAST EPISODE: Ep. 144 Labor Pains in Independent Retail: 12 Solutions for Hiring and Retaining Employees 12 HIRING DEVELOPMENT & 4-PART ONBOARDING PLAN (4 Word Docs) 13 INCIDENT REPORT Template (PDF Download) 14 INTERNAL INVESTIGATION PROCESS - Sample Download (Word Doc) 15 INTERNSHIPS 16 JOB TITLES + Descriptions 17 LEADING A TEAM - VIDEO LESSON: When You're The Owner and Manager - How to Manage Individuals with Dani Martin 18 LEADING A TEAM - VIDEO LESSON: How to Celebrate Your Employees Through the Holiday Hustle 19 LEADING A TEAM - VIDEO LESSON: Stepping Into Your Leadership to Build a Team You Trust with Alida Zweidler-McKay 20 LEADING A TEAM - EMPLOYEE TRAINING VIDEO LESSON: "Reopen with Purpose: Preparing you and your employees to successfully re-open your business" ABBY MYETTE 21 MANAGEMENT TITLES + DESCRIPTIONS 22 NON-COMPETE AGREEMENT Download (Word Doc) 23 PERFORMANCE REPORT - Sample (PDF Download) 24 STAFF HANDBOOK TEMPLATE (Word Template) 25 SOCIAL MEDIA POLICY (Word Doc Template) 26 SOCIAL MEDIA HIRE - PODCAST EPISODE: Ep. 32 Who Should Independent Retailers Hire for Social Media Management? 27 VENDOR'S AGREEMENT Download (Word Doc) 28 VIRTUAL ASSISTANTS PART 1 29 VIRTUAL ASSISTANTS PART 2 - PODCAST EPISODE: Ep. 43 Should a Retail Store Owner Hire a Virtual Assistant? 30 VIRTUAL ASSISTANTS PART 3 - VIDEO LESSON: How to Work with a Virtual Assistant

1 DESTASHING - PODCAST EPISODE: Ep. 176 A New Way to Destock Your Store! 2 CHAIN SUPPLY - PODCAST EPISODE: Ep. 93 9 Tips to Help Indie Retailers Mitigate Supply Chain Issues 3 DEAD INVENTORY - PODCAST EPISODE: Ep. 80 The Dead Inventory Scale: How to Make Decisions Around Stale Inventory 4 DEAD INVENTORY - PODCAST EPISODE: Ep. 39 Tackling Fear Before Q4: Getting Rid of Stale Inventory 5 INVENTORY MANAGEMENT BASICS - Video and Download 6 INVENTORY IMPORTANCE - PODCAST EPISODE: Ep. 20 Why Inventory Management is so Important 7 INVENTORY CATEGORIES and Sample Lists (NEW) 8 INVENTORY INTAKE (Sample System + Processes) NEW 9 PRICING - WRITTEN LESSON: How to Price Products in a Retail Store 10 PRICING PRODUCTS - HOT SEAT COACHING SESSION 11 INVENTORY TURN PART 1 - PODCAST EPISODE: Ep. 118 What Independent Retailers Need To Know BEFORE Open-To-Buy 2022 12 INVENTORY TURN PART 2 - Video Lessons 13 STARTING INVENTORY + Business Funding FACEBOOK VIDEO LESSON 14 STOCK TO SALES RATIO - Masterclass - Are you over-inventoried? 15 HOT SEAT COACHING with Elisabeth Accardi (Choosing a POS system + Inventory Management) 16 HOT SEAT COACHING with Calli McPherson (Inventory Turn + How to Calculate it) 17 HOT SEAT COACHING with Christy Freeman Houser - Pricing at Keystone and higher 18 DEAD INVENTORY - PODCAST EPISODE: Ep. 194 Retail Store Clearance Sales: My Best Store Sales Day Ever and Why It Worked

1 BRANDING - VIDEO LESSON: Branding Masterclass with Jennah Lear of Blue Loui Studio 2 BRANDING - PODCAST EPISODE: Ep. 71 Ten Tips for a Successful Retail Brand Photoshoot 3 BRANDING - BONUS MASTERCLASS: Branding Your Store Campaigns with Cheryl Springer 4 CONTENT MARKETING - VIDEO LESSON: Blogging For Your Retail Business (Kathy Cruz) 5 CONTENT MARKETING - HOT SEAT COACHING with Lisa Bystrak: Building a brand with content marketing 6 CONTENT MARKETING - VIDEO LESSON: Blogging Masterclass with Kathy Cruz 7 CONTENT MARKETING - VIDEO LESSON: How Retailers Can Use & Setup Lead Magnets 8 ECOMMERCE MARKETING - PODCAST EPISODE: Ep. 133 9 Tips for Marketing Your eCommerce Store 9 EMAIL MARKETING - PODCAST EPISODE: Ep. 131 Eight Email Marketing Roadblocks for Independent Retailers 10 EMAIL MARKETING CHALLENGE (June-July 2022) 11 EMAIL MARKETING - Start Building Your Own Email List (Email Subscriber List Templates WORD + CANVA) 12 EMAIL MARKETING - PODCAST EPISODE: Ep. 21 Why You Should Have an Email List and How to Get Started 13 EMAIL MARKETING: Five Easy Ways To Grow Your List for Email Marketing 14 EMAIL MARKETING VIDEO LESSON & DOWNLOAD: Email Marketing Strategy Simplified - ELIZABETH PRESHER 15 EMAIL MARKETING - Email Strategies to Grow Relationships and Revenue (With Beth Presher) 16 EMAIL MARKETING: Gamify Your Email Captures to Get More Subscribers 17 GOOGLE BUSINESS - WRITTEN LESSON: Claim & Optimize Your Google My Business Listing 18 GOOGLE BUSINESS - VIDEO LESSON: Google My Business with Melanie Diehl 19 LOYALTY PROGRAM: PODCAST EPISODE: Ep. 15 Why a Retail Loyalty Program is Valuable 20 LOYALTY PROGRAM - Loyalty Program Card {Template} 21 OTHER MARKETING - Creative Ways To Bring In Revenue With No Foot Traffic 22 OTHER MARKETING - 8 Ways to Get Your Small Business Seen 23 OTHER MARKETING - 5 Ways Your Customers Can Support Their Favorite Shops 24 OTHER MARKETING - PODCAST EPISODE: Ep. 11 Five Marketing Mistakes Small Retail Business Owners are Making 25 OTHER MARKETING - PODCAST EPISODE: Ep. 9 How well do you know your retail customer? {FREE Workbook} 26 OTHER MARKETING - What is a QR Code and How Can Retailers Use Them? (NEW) 27 OTHER MARKETING - PODCAST EPISODE: Ep. 188 How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores 28 POP UP SHOPS - PODCAST EPISODE: Ep. 5 How to Host or Participate In a Successful Pop-Up Shop in a Brick and Mortar Store 29 SEO PART 1 - PODCAST EPISODE: Ep. 155 Six Things Indie Retailers Should Know about Search Engine Optimization 30 SEO PART 2 - Search Engine Optimization (SEO) Basics for Retailers (NEW) 31 SEO PART 3 - VIDEO LESSON: Local SEO | Best Practices For Optimizing Your Shop

1 FACEBOOK - Business Page Checklist 2 FACEBOOK - The Importance of Facebook Autoresponder Messages 3 FACEBOOK - Optimize Your Personal Facebook profile to Promote Your Shop 4 FACEBOOK - How to use Facebook Live – A beginner’s guide to going Live for the first time 5 Facebook for Retailers Series: What is the value of a Facebook Business Page? 6 Facebook for Retailers Series: Make the Most of your Facebook Business Page 7 Facebook for Retailers Series: Facebook Events for Shop Owners 8 Facebook for Retailers Series: Targeted Ad or Boosted Post? 9 FACEBOOK VIDEO LESSON: Business Manager vs. Creator Studio 10 FACEBOOK - VIDEO LESSON: Host a Successful Facebook Live Sale Event - KATHY CRUZ 11 FACEBOOK GROUPS - VIDEO LESSON: How to Run a Successful VIP Group for your Store Masterclass with Samantha Previs 12 HIRING/DELEGATING - Build A Social Media System So You Can Delegate It 13 HIRING/DELEGATING - PODCAST EPISODE: Ep. 32 Who Should Independent Retailers Hire for Social Media Management? 14 INSTAGRAM VIDEO LESSON PART 1 - Beginner's Lesson 15 INSTAGRAM VIDEO LESSON PART 2 - Intermediate Lesson 16 INSTAGRAM VIDEO LESSON PART 3 - Advanced Lesson 17 INSTAGRAM - PODCAST EPISODE: Ep. 3 Instagram Blueprint for Shopkeepers 18 INSTAGRAM - VIDEO LESSON: Instagram Reels for Retailers 19 INSTAGRAM - PODCAST EPISODE: Ep. 45 How to Use Instagram Reels to Promote Your Brick and Mortar Store 20 INSTAGRAM - VIDEO LESSON: How To Master Instagram Stories For Your Store 21 INSTAGRAM - Why Your Store Needs an Instagram Selfie Station 22 INSTAGRAM - The Plann App Transformed My Instagram Feed 23 INSTAGRAM - VIDEO LESSON: How to Use the PLANN App for a branded Instagram Feed 24 PINTEREST - VIDEO LESSON: How To Create A Pinterest Strategy That Converts 25 SOCIAL MEDIA ADVERTISING - Two Things You Need To Run Effective Social Media Ads 26 SOCIAL MEDIA ADVERTISING - PODCAST EPISODE: Ep. 173 Shoppable Social Media Posts: The Big Change From Meta That Retailers Should Know About 27 SOCIAL MEDIA ADVERTISING - PODCAST EPISODE: Ep. 19 What the heck is the Facebook Pixel? 28 SOCIAL MEDIA ADVERTISING - PODCAST EPISODE: Ep. 12 Social Media Ads 101 – What retailers need to know first to run effective Facebook & Instagram Ads 29 SOCIAL MEDIA ADVERTISING - VIDEO LESSON: What is the Facebook Pixel and How To Install It 30 SOCIAL MEDIA ADVERTISING - VIDEO LESSON: How To Create a Facebook Carousel Ad 31 STRATEGY - Why a Social Media Roadmap is Important 32 STRATEGY - 75 Social Media Posting Ideas for Shop Owners (UPDATED RESOURCE: 100 Social Media Ideas!) 33 STRATEGY - 7 Ways to Get More Followers on Facebook and Instagram 34 STRATEGY - 2020 Social Media Trends for Retailers 35 STRATEGY - Social Media Marketing isn’t just about posting. 36 STRATEGY - What’s the best time to post on Facebook and Instagram? 37 STRATEGY - Host a Social Media Giveaway! 38 STRATEGY - Optimize Your Online Presence 39 STRATEGY - GUEST VIDEO LESSON: "Don't Stop Creating Content" - BRITTNEY ODDO 40 STRATEGY - GUEST VIDEO LESSON: "Engage & Excite: How to Improve Relationships and Stay Connected to Your Loyal Customers on Instagram" - JESSICA NORBY 41 STRATEGY - PODCAST EPISODE: Ep. 128 Marketing Your Retail Business: Can We Flip The 80/20 Social Media Rule On Its Head?! 42 STRATEGY - PODCAST EPISODE: Ep. 94 Everything Crashes...But Your Business Doesn't Have To 43 STRATEGY - VIDEO LESSON: Master Your Social Media Scheduling Masterclass with Brittney Oddo of According to Brittney 44 STRATEGY - PODCAST EPISODE: Ep. 28 Posting About Sensitive Topics on Your Business Social Media Accounts 45 STRATEGY - PODCAST EPISODE: Ep. 23 Get creative with selling online! 46 STRATEGY - PODCAST EPISODE: Ep. 7 Five Fun Ways For Retailers To Get More Engagement On Social Media 47 TIKTOK - PODCAST EPISODE: Ep. 125 Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 48 VIDEO MARKETING - PODCAST EPISODE: Ep. 85 How to Embrace the #1 Social Media Trend: Video

1 CASH WRAP - PODCAST EPISODE: Ep. 145 Twelve Elements of a Great Cash Wrap 2 MERCHANDISING + DESIGN: Enchant Customers with a Visually Appealing Brick & Mortar Store (Masterclass Video Replay) 3 MERCHANDISING: "Five Merchandising Must Haves Before Opening your Store" - NICHOLE SIMMS 4 MERCHANDISING - PODCAST EPISODE: Ep. 50 An Interview with Becky Tyre: Master Visual Merchandising Consultant and Host of Retail Details Podcast 5 STORE DESIGN - VIDEO LESSON: How Store Design Will Help You Attract Customers with Nickeisha Lews 6 STORE DESIGN - PODCAST EPISODE: Ep. 107 Store Layout & Merchandising Tips 7 STORE DESIGN - VIDEO: CALL #1 "Office Hour" Calls with Nickeisha Lewis of NOLA Designs 8 STORE DESIGN -VIDEO: CALL #2 "Office Hour" Calls with Nickeisha Lewis of NOLA Designs 9 PHOTOGRAPHY: Tips for Photographing Your Products - SARAH BEIRNE PHOTOGRAPHY 10 WINDOW DISPLAYS - 7 Tips For Creating An Eye-Catching Window Display

1 VIDEO LESSON & DOWNLOAD: Part 1 "Brain Surgery: Extract the Lies and Insert Thought Truths That Will Propel You Into Aligned Action" - JENNA THIBAULT 2 VIDEO LESSON & DOWNLOAD: Part 2 "Create Consistent Results by Shifting Your Thoughts" JENNA THIBAULT 3 MONEY MINDSET: "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 4 FACEBOOK LIVE LESSON: 7 Best Mindset Tips for Shopkeepers 5 PODCAST EPISODE: Ep. 184 Are You Using Defeat to Win or Quit? Failing Vs. Experimenting in Business 6 PODCAST EPISODE: Ep. 172 I Quoted $750/Hour and Here’s Why [Pricing Your Worth] 7 PODCAST EPISODE: Ep. 168 Why Is Competition GOOD In Retail? 8 PODCAST EPISODE: Ep. 167 How I Broke My Addiction to Checking Email 9 PODCAST EPISODE: Ep. 166 Business Lessons Learned From Luis, the Uber Driver 10 PODCAST EPISODE: Ep. 160 Surround Yourself With Big Thinkers and Action Takers 11 PODCAST EPISODE: Ep. 159 When Old Habits Lead To Burnout 12 PODCAST EPISODE: Ep. 147 Making Hard Decisions in Business 13 PODCAST EPISODE: Ep. 125 Coaching Moments: A Viral Tik Tok and Over 100 Inquiries 14 PODCAST EPISODE: Ep. 124 My 8 Favorite Business Books 15 PODCAST EPISODE: Ep. 123 This ONE Thing Creates Value in Your Retail Business 16 PODCAST EPISODE: Ep. 121 How Retailers Can Deal with "Haters" 17 PODCAST EPISODE: Ep. 108 What to Do When Aspiring Retailers Want to Learn From You and Your Retail Business 18 PODCAST EPISODE: Ep. 95 Dreaming and Risk-Taking…When is it Okay? 19 PODCAST EPISODE: Ep. 87 Client Wins: How One-on-One Coaching and Consulting Helps Retail Business Owners 20 PODCAST EPISODE: Ep. 79 Are Your Personal Opinions Hurting Your Retail Business? 21 PODCAST EPISODE: Ep. 67 The One Thing That Makes You Wealthier Than Profit 22 PODCAST EPISODE: Ep. 61 How to Manage Seasons in Life and Business 23 PODCAST EPISODE: Ep. 46 Three Steps to Help You Stop Running Your Business For Other People 24 PODCAST EPISODE: Ep. 42 Women, Stop Diminishing Yourselves 25 PODCAST EPISODE: Ep. 41 Tackling Fear Before Q4: The Fear of Buying 26 PODCAST EPISODE: Ep. 40 Tackling Fear Before Q4: The Fear of Selling 27 PODCAST EPISODE: Ep. 34 Why You Need to Know Your Shopkeeper Personality Type 28 PODCAST EPISODE: Ep. 30 Work Less. Profit More. 29 PODCAST EPISODE: Ep 17 The Confusion around Community Over Competition 30 PODCAST EPISODE: Ep.10 Setting Boundaries While Maintaining or Growing A Profitable Retail Business 31 VIDEO LESSON: Money Mindset Masterclass with Melanie Shmois of Mind Your Strength 32 VIDEO LESSON: Stop Comparing and Despairing 33 VIDEO LESSON: Regain Control Over the Top 3 Things Stealing Your Power 34 HOT SEAT COACHING with JerriLynn Fleenor (Ended partnership, debt and overwhelm) 35 HOT SEAT COACHING with Miriam Gitleman - feeling stuck in indecision 36 HOT SEAT COACHING with Dawn Davis (Fear, control and self sabatoge) 37 HOT SEAT COACHING with Elisa Vietri (Playing Small + Using Data to Make Decisions) 38 HOT SEAT COACHING with Kate Simpson (Feeling Stuck + Working Full Time while Shopkeeping) 39 HOT SEAT COACHING with Elisa Vietri (Saying NO and Feeling Guilty)

1 CUSTOMER COMMUNICATION - Checklist 2 CUSTOMER SURVEY - SAMPLE Customer Survey NEW! 3 DONATIONS - How to Handle Requests for Donations (Questionnaire Template) NEW! 4 ECO-FRIENDLY TIPS - 11 Ways To Make Your Shop More Eco-Friendly 5 GROWTH STRATEGY - PODCAST EPISODE: Ep. 142 Ten Characteristics of the Retail CEO 6 LEASES - PODCAST EPISODE: Ep. 151 Ten Quick Retail Brick and Mortar Lease Tips (Commercial Lease Tips Part 1) 7 LEASES - Commercial Lease Tips Part 2 (For MSK Members Only) 8 LOSS PREVENTION - PODCAST EPISODE: Ep. 112 Loss Prevention: Safety Tips To Protect You, Your Team, and Your Retail Business 9 OPEN - PODCAST EPISODE: Ep. 148 How To Start A Brick and Mortar Business 10 OPEN CHECKLIST - 100+ Things You Need To Open A Brick and Mortar Store {Free Checklist} 11 GROWTH STRATEGY - PODCAST EPISODE: Ep 175 Growing vs. Scaling a Retail Store 12 LEGAL PLANNING - PODCAST EPISODE: Ep. 171 Protecting Your Retail Business With Nicole Swartz of Sprout Law 13 OPERATIONS MANUAL RESOURCES FOR MSK: Roadmap (Download) and Table of Contents (Google Doc) 14 OPERATIONS MANUAL: Ep. 180 Eight Benefits of a Retail Store Operations Manual 15 OPERATIONS MANUAL: Ep. 181 Five Brick and Mortar Store Systems Every Shop Owner Should Document 16 OPERATIONS MANUAL: Ep. 182 Get Started With an Operations Manual Table of Contents [FREE DOWNLOAD] 17 OPERATIONS MANUAL: Ep. 183 Optimize Your Operations Group Program (Launch Day!) 18 RETAIL PLANNING - PODCAST EPISODE: Ep. 179 A Planner for Independent Retail Store Owners: The NEW 2023-2024 Savvy Shopkeeper Digital Planner is Here! 19 RETAIL PLANNING - PODCAST EPISODE: Ep. 141 Poor Planning Polly (An Excerpt From The 2022 Savvy Shopkeeper Retreat!) 20 RETAIL PLANNING - PODCAST EPISODE: Ep. 140 A Plan(ner) is a Commitment to YOU 21 RETAIL PLANNING - PODCAST EPISODE: Ep. 138 Six Reasons I Switched From Paper to Digital Notes 22 RETAIL PLANNING - PODCAST EPISODE: Ep. 139 Five Things Independent Retailers Aren’t Taught About Planning 23 STORE HOURS - When and How to Cut Back Retail Store Hours… and Still Grow Your Sales! 24 STORE HOURS - How to Keep Consistent Store Hours as a Shopkeeper 25 SYSTEMS & PROCESSES - NEW VIDEO: Create Systems & Processes to Help Your Retail Business Run Efficiently 26 SYSTEMS & PROCESSES - PODCAST EPISODE: Ep. 129 Ten Tasks Independent Retailers Can Automate 27 TOOLS OF THE TRADE - PODCAST EPISODE: Ep. 117 Tools of the Retail Trade (Download the GUIDE) 28 LEASES + BUYING COMMERCIAL PROPERTY (Bonus Group Call Conversation)

1 AMERICASMART - PODCAST EPISODE: Ep. 154 My Personal Takeaways From AmericasMart 2023 2 AMERICASMART - PODCAST EPISODE: Ep. 14 Lessons Learned at Market (AmericasMart) 3 AMERICASMART - FREE 5-PART LESSON: A Buyer's Guide to Attending AmericasMart and other Markets 4 ONLINE WHOLESALE MARKETPLACE - PODCAST EPISODE: Ep. 48 Where Retailers Are Now Buying Wholesale 5 PROJECT MANAGEMENT - VIDEO LESSON: Trello for Markets Masterclass with Kathy Cruz 6 STRATEGY - VIDEO LESSON: Intro to the Buying Budget Spreadsheet with Kathy Cruz 7 STRATEGY - Buying Schedule for Retailers – For Home Decor & Gift Stores 8 STRATEGY - 11 Ways to Get Your Retail Business Ready for 4th Quarter 9 STRATEGY - MARKET MOODBOARD CHALLENGE Replay 10 LAS VEGAS MARKET - PODCAST EPISODE: Ep. 158 My First Las Vegas Market Visit & What I Learned 11 IMPORTING ANTIQUES - VIDEO LESSON: Importing Antiques Interview with Amanda & Scott Herring 12 INVENTORY TURN - PODCAST EPISODE: Ep. 118 What Independent Retailers Need To Know BEFORE Open-To-Buy

1 WRITTEN LESSON: Consign or Wholesale? Best Choice for Retailers and Makers 2 VIDEO LESSON & DOWNLOADS: How To Pitch to Retailers 3 WRITTEN LESSON: How Do You Know if You’re Prepared to Sell Your Goods to a Retailer? 4 CHECKLIST: Grab Your Pitch to Retailers Checklist here! 5 CALCULATOR: How to Calculate your Wholesale Price 6 WRITTEN LESSON: Do I need a wholesale line sheet? 7 CANVA TEMPLATE: Wholesale Line Sheet & Terms Sheet 8 SPREADSHEET TEMPLATE: Google Sheet Order Form Template 9 CANVA TEMPLATE: Brand Information Kit 10 PODCAST EPISODE: Ep. 76 Want to Sell More Handmade Wholesale Products? Stop Doing This One Thing 11 How to Set Sales and Inventory Benchmarks for Market Events 12 Summer Fair Exhibiting Guide 13 10 Ways Retailers Can Take Advantage of National Craft Month in March 14 COPY: WRITTEN LESSON: 10 Recommended Items for Your Booth at a Market Event 15 PODCAST EPISODE: Ep. 193 How to Decide If It’s Time to Start Wholesaling in Your Product-Based Business With Katie Hunt

1 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 55 Introducing The Retail CEO Challenge 2 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 56 The Retail CEO Challenge: Systems & Processes 3 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 57 The Retail CEO Challenge: Tracking Business Performance 4 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 58 The Retail CEO Challenge: The Health of Your Business 5 2021 PODCAST SERIES: The Retail CEO Challenge - Ep. 59 The Retail CEO Challenge: Metrics and Benchmarks for a Successful Retail Business

1 CUSTOMER PROGRAMS - Group Call Replay Nov 2022 2 PROMOTIONS: How To Make Scratch-Off Cards For Your Retail Store Event 3 PROMOTION: Host a Successful Facebook Live Sale Event VIDEO LESSON & DOWNLOAD 4 PROMOTIONS: Promotions or Protection? Let's talk profit margins! VIDEO LESSON 5 PRICING: How Retailers Can Raise Prices Confidently PODCAST EPISODE Ep. 114 6 PRODUCT DESCRIPTIONS: Tips for Writing Product Descriptions April 2021 Video Lesson 7 SALES TRAINING: "Desired Based Sales: How the Influential Woman Exchanges Abundantly" GUEST MASTERCLASS 8 STALE INVENTORY: 7 Ways To Push Dead Inventory In Your Store 9 SYSTEM: Custom Painted Furniture Selling System 10 Q4 SELLING: How to Stand Out on Small Business Saturday! 11 Q4 SELLING: VIDEO LESSON 2020 Holiday Season Creative Selling and Marketing Tips 12 Q4 SELLING: Tips For Flipping Inventory After The Holidays 13 Q4 SELLING: 2020 Holiday Season Consumer Trends 14 SELLING IN YOUR STORE: OVERCOMING BUYING OBJECTIONS (Masterclass) 15 PODCAST EPISODE: Ep. 189 What Are You Doing to Prepare for Small Business Saturday Weekend?

1 START HERE: Worksheets 2 SHIFTING THOUGHTS PART 1: "Brain Surgery: Extract the Lies and Insert Thought Truths That Will Propel You Into Aligned Action" - JENNA THIBAULT 3 SHIFTING THOUGHTS PART 2: "Create Consistent Results by Shifting Your Thoughts" JENNA THIBAULT 4 EMPLOYEE TRAINING: "Reopen with Purpose: Preparing you and your employees to successfully re-open your business" ABBY MYETTE 5 MONEY MINDSET: "Creating Confidence & Clarity in Your Money Moving Forward" - SARAH NEMECEK 6 HUMAN RESOURCES: "A Hiring/Re-Hiring Quarantine Checklist" - STACY SCHNIEBER 7 SOCIAL MEDIA: "Don't Stop Creating Content" - BRITTNEY ODDO 8 MERCHANDISING: "Five Merchandising Must Haves Before Opening your Store" - NICHOLE SIMMS 9 INSTAGRAM: "Engage & Excite: How to Improve Relationships and Stay Connected to Your Loyal Customers on Instagram" - JESSICA NORBY 10 SELLING: "Desired Based Sales: How the Influential Woman Exchanges Abundantly" - COURTNEY VAN ATTA 11 EMAIL MARKETING: Email Marketing Strategy Simplified - ELIZABETH PRESHER 12 PHOTOGRAPHY: DIY Stock Photography - SARAH BEIRNE PHOTOGRAPHY 13 FACEBOOK LIVE SALE: Host a Killer Facebook Live Sale Event - KATHY CRUZ 14 USPS SHIPPING: How to Ship Using USPS Priority Mail Boxes - Kathy Cruz 15 RETAIL PROJECTIONS: What to Expect as a Retail Business Owner in the Upcoming Year 16 Creative Ways To Bring In Revenue With No Foot Traffic 17 5 Things Store Owners Can Do During Mandated Closures 18 PODCAST EPISODE 86: Pushing Through a Pandemic as Retailers: How to Keep Your Spirits Up 19 PODCAST EPISODE: Ep. 47 COVID Safety Guidelines for Retailers During the Holiday Season 20 PODCAST EPISODE: Ep. 27 Let’s Talk About the Mess in Our Retail Stores 21 PODCAST EPISODE: Ep. 26: Business Lessons Learned During COVID-19: Part 2 22 PODCAST EPISODE: Ep. 25 Business Lessons Learned During COVID-19 Part 1 23 PODCAST EPISODE: Ep. 22 How Retailers Can Handle this Challenging Time {Coronavirus Episode} 24 BONUS PODCAST EPISODE: How To Apply The CARES Act To Your Retail Business 25 COPY: BONUS PANDEMIC VIDEO LESSON: Applying the US Stimulus Package to your Retail Business

1 PODCAST EPISODE: Ep. 186 The 3 S’s to Mompreneur with Ease with Megan Moran of Mompreneur Co. Podcast Studio 2 PODCAST EPISODE: Ep. 174 It’s Not Easy, But It’s So Rewarding with Alex Sanso of Island Life Artisan Gifts 3 PODCAST EPISODE: Ep. 157 Do It For You With Anne Vagasky of Peachtree Street 4 PODCAST EPISODE: Ep. 137 Find the Joy With Julie Wurr of Heart ‘N Home 5 PODCAST EPISODE: Ep. 136 A Rising Tide Lifts All Boats with Brittany Taylor of Redoux Home Market 6 PODCAST EPISODE: Ep. 134 No One Can Be You, But You - Shopkeeper Stories with Jessica of Bee Joyful 7 PODCAST EPISODE: Ep. 126 Shopkeeper Guest Interview: 7 Tips for Working with Your Spouse (And Staying Married!) 8 PODCAST EPISODE: Ep. 92 Community Matters: THIS happened at the 2021 Savvy Shopkeeper Retreat! 9 PODCAST EPISODE: Ep. 91 Shopkeeper Stories with Lisa of Bridenbaker Designs 10 PODCAST EPISODE: Ep. 90 Shopkeeper Stories with Katsie of Rough Around the Etches 11 PODCAST EPISODE: Ep. 89 Shopkeeper Stories with Rachel of Rachel Alvarez Art 12 PODCAST EPISODE: Ep. 88 Shopkeeper Stories with Brittany of Kalopsia Clay 13 PODCAST EPISODE: Ep. 75 Shopkeeper Stories with Christy of Miss Daisy's Home and Decor 14 PODCAST EPISODE: Ep. 74 Shopkeeper Stories with Jennifer of Paper Luxe 15 PODCAST EPISODE: Ep. 73 Shopkeeper Stories with Bren of Plantstay 16 PODCAST EPISODE: Ep. 72 Shopkeeper Stories with Miriam of Coco Jolie 17 PODCAST EPISODE: Ep. 38 Shopkeeper Stories with Kathy of Pineapple on Main 18 PODCAST EPISODE: Ep. 37 Shopkeeper Stories with April of Pink + Frillo 19 PODCAST EPISODE: Ep. 36 Shopkeeper Stories with Karen of Alluv Place 20 PODCAST EPISODE: Ep. 35 Shopkeeper Stories with Taylor of The Turquoise Top Hat

1 APPAREL STORES 2 FURNITURE PAINTERS OR PAINT STORES 3 GAME + TOY STORES 4 HANDMADE 5 HOSTING PAID EVENTS (workshops, classes, event space rental) 6 INTERIOR DESIGN/DESIGNERS 7 SOUVENIR SHOPS 8 VINTAGE & ANTIQUE STORES 9 HOME DECOR 10 VENDOR STORES 11 REFILL+SUSTAINABLE LIVING

1 PODCAST EPISODE: Ep. 167 How I Broke My Addiction to Checking Email 2 PODCAST EPISODE: Ep. 152 Working Full Time and Shopkeeping: Taking the Leap to Full-Time Entrepreneur 3 PODCAST EPISODE: Ep. 135 I’m Answering The Question, “Kathy, How Do You Do It All?!” 4 PODCAST EPISODE: Ep. 110 Don't Manage Time, Manage Your Mind 5 PODCAST EPISODE: Ep. 64 My Best Tips for Decluttering Your Mind 6 PODCAST EPISODE: Ep. 49 My #1 Time Management Tip: Get Unaddicted to Your Phone 7 FACEBOOK VIDEO LIVE LESSON: Create the life YOU want {A talk about managing our time} 8 WRITTEN LESSON: Why I Work from Home One Day Each Week 9 WRITTEN LESSON: 5 Time Management Tips for Shopkeepers 10 VIDEO LESSON: Work Less. My Framework and Best Tips for Managing Life and Biz. 11 VIDEO LESSON: 5 Tools to Help You Cut Hours From Your Work Week with Kathy Cruz 12 HOT SEAT COACHING: How to build a schedule doing things YOU love with Dani Martin 13 HOT SEAT COACHING: Time Management with Julie Wurr 14 OVERCOME OVERWHELM CHALLENGE (Workbook Download + Replays)

1 GROUP CALL REPLAY Vendors + Consignment (FEB 2022) 2 HOW TO DECIDE: Vendors or Consignors 3 CONSIGNMENT APPLICATION - Google Form Template 4 VENDOR AGREEMENT - Word Template 5 SECONDHAND AGREEMENT - Google Doc Template 6 HOT SEAT COACHING REPLAY: Will consignment stay or go? With Hillary Carter