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The Shopkeepers Lab

The Shopkeepers Lab

Important Question for Shopkeepers

If there was a way to get the answers to all of your shopkeeping questions without:

  • Spending hours googling
  • asking your competitors
  • or going back to school for your MBA…

...would you finally feel confident in your abilities as a shopkeeper?

Every day, shopkeepers like you are listening to the satisfying ping of their cash registers. 

They’re connecting with customers who love everything they offer. 

They’re showing up on social media. 

They’re reading their P&L statement with confidence.

They’re even paying themselves!

The big question is...are you one of them? 

When you first opened your shop, you were filled with excitement. 

Every day was a new adventure, where you were thrilled at researching wholesalers and delighted to see that your rental application was approved.

But once those doors opened, the worry set it. 

You realized that the gaps in your knowledge—even if you had a business degree—were making your shop sputter rather than soar. 

Measuring your sales metrics, hiring and firing, managing social media’ve quickly learned that there are way too many hats to wear, and far fewer hours in a day that you banked on. 

You have questions about how other shopkeepers run their stores.

Googling brings up results that have a couple of tips...but don’t give you the in-depth knowledge you crave. 

Asking the friendly shopkeeper next doors works out sometimes...until they decide they’re not interested in helping the competition thrive.

And joining a Facebook group for entrepreneurs? Those should come with a warning that says, “online, service-based entrepreneurs and pushy coaches only, please.” 

Luckily, your search is over. 🥳


The Shopkeepers Lab 🎉

The BEST place for all shopkeepers to learn the skills they need and find the community they crave. 

The Shopkeepers Lab is your ticket to becoming a capable, confident shopkeeper. 

There are 85+ lessons available, with new ones added regularly. An expert shopkeeper or specialist presents each one, and many have accompanying worksheets, templates, ebooks, and calculators, too.  

Lessons cover topics such as: 

  • How And Why To Pay Yourself
  • Bootstrapping Your Business
  • Learning to Ship From Your Store
  • How to Thrive During Slow Seasons
  • Hiring And Firing
  • Claiming Your Google Business Listing
  • Creating An Employee Handbook
  • Measuring Shop Metrics
  • Setting Up Facebook Autoresponder Messages
  • Selling on IG And FB Lives
  • Using Zoom to Teach Online Workshops

Best of all, The Shopkeepers Lab comes with its own Facebook group—the one you’ve been searching for all along. 

There’s a monthly LIVE training session in the Facebook group that you won’t want to miss. It’s always related to a topic in the Learning Lab. 

Only Lab subscribers receive access to this bonus group where you can ask questions, commiserate, celebrate, and collaborate with your fellow Savvy Shopkeepers. 

And if you can’t find a lesson that answers your question in the  Lab, the search bar in the Facebook group is all but guaranteed to show you a related thread. 


Wait, so who put this all together?

Hi, I’m Kathy Cruz!

I’m a shopkeeper, just like you. After starting the Salvaged Boutique with my sister, I quickly realized that I had a lot to learn about running a retail store.

Google search after Google search helped me realize that there just weren’t enough resources out there for brick-and-mortar shopkeepers. I kept finding myself in groups for online entrepreneurs, reading stuffy articles meant for corporations, and spending hours learning through trial and error.

So I started Savvy Shopkeeper with the idea that all shopkeepers should have access to resources tailor-made for their business. 

It’s my mission to help you Work Less, Profit More. The resources inside the Lab & the private Facebook group will help you do exactly that.

Join us inside the Lab for just $19/month 

Work Less, Profit More, & be the best shopkeeper you can be.


Be sure to subscribe today for access to…

  • 85+ lessons, masterclasses, workbooks, templates, ebooks, and calculators
  • The exclusive Facebook community
  • And the monthly Facebook Live training sessions!

P.S. 5% of the Shopkeeper's Academy revenue is contributed to the Savvy Support Fund

14 Modules


Brick and Mortar store owners have been adversely affected by the COVID-19 pandemic.  With mandated closures, revenue loss and adjusting to a variety of quarantine rules this is an extremely challenging time for all of us.

The "Reopen with Confidence" series was created to help you  continue to generate revenue, prepare to open and tackle some mindset issues so you can navigate this time and reopen with confidence!

We WILL get through this.

Modules for this product 14

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