Get your questions about the Academy answered here!

When you start marketing your shop, you should begin your plan by knowing who your ideal customer is.

Download the Customer Avatar workbook and take the time to think about and document detailed information about your ideal customer.

Do you run out of ideas when posting on Facebook & Instagram?

If you post on social media just one time a day, 7 days a week, you are sharing 365 posts per year.  If you post twice a day, you are sharing 730 posts per year!

This list will help you all year long - just print it, post it somewhere and use the list to spark some creativity and posting throughout the year.

Your Facebook Business Page is free and a great resource and tool to reach your customers and potential customers.

Use this checklist to ensure you have optimized your Facebook Page!

You should consider your email list as GOLD. Why?  Because once your customers voluntarily provide you with their email addresses, this is data that can't be taken away from you. 

You don't own Facebook or Instagram.  So even though you have the privilege to post to your business accounts every day, nothing is guaranteed.  We've all heard the horror stories of people accumulating thousands of followers to just one day find their whole account is gone and they don't know why.

I highly encourage all shop owners to own their own data - your customer's email addresses should be at the top of the list!

If you're dreaming of or planning to open a brick and mortar, there are so many things to think about.

I compiled a comprehensive list of items to help you prepare!  

You're a maker and you're considering selling wholesale but you don't know if you're ready or if you have everything you need to pitch to a retail store owner.

I created this checklist to help you get prepared! 

Do I need a wholesale line sheet?

I hear this question so often from makers!

As retail store owners, my sister and I often get approached about selling handmade goods in our brick and mortar store.

Retail store owners are extremely busy so you if you're looking to sell your products in brick and mortar stores, it's ideal if you can provide a quick visual of products with wholesale pricing. 

You risk losing a wholesale order when you aren't prepared.

The Sales to Salary calculator is a way for a shopkeeper to determine how much they'll need to make in sales in order to pay themselves a predetermined yearly salary.  

Listen to episode 2 of the Savvy Shopkeeper Podcast to learn more about this - coming soon!

The Sales to Salary Calculator is one of many calculators you'll find in 
"The Academy" which is a self-guided learning tool for shopkeepers.  The Academy is a yearly subscription and helps you market and manage your business so you can learn how to profit and manage your time.

This free template offer was mentioned in Episode 15 of the Savvy Shopkeeper Retail Podcast.

You can get more information about the podcast by clicking here.

If you've been wanting to implement a retail loyalty program to reward your customers or incentivize customers to return, a printable loyalty program card is a great way to get started.

Click on the lesson to get a free Canva template.

Use this complimentary spreadsheet to determine what you need to make each month for the next 4 months to break even in your retail business.

This spreadsheet was generously provided by Sarah Nemecek, WE Profit Foundry 

One way to increase your net profit as a retail business owner is to cut expenses!  Grab this free list of 20 tips for cutting retail business expenses.